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Remove B2B Remove CRM Remove Global Accounts Remove Sales Environment
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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

APRIL 13, 2023

Digital Key Account Management The use of digital tools and platforms to manage relationships with key accounts is Digital Key Account Management. It involves the use of a combination of connected applications like Key Account Management Software , CRM software, data analytics, and communication tools.

Key Account Management 52
Key Account Management Account Management Management Value Proposition 52
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How complex is your complex sale? An analogy with Judo belts

KAM With Passion

MARCH 28, 2022

In another post, I have introduced 3 complementary capabilities organisations need in a B2B world and presented them as a pyramid. The series of posts on Complex Sales is about the bottom of the pyramid. How complex is a complex sale situation? Green belt situation example: Acquisition of a CRM system .

Procurement 130
Procurement Stakeholders CRM Government 130
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