So What Can I Sell You?
SBI Growth
NOVEMBER 27, 2013
The next segment of Max’s story is one played out regularly in sales (B2B, B2C, inside, and direct). A rep’s desire to make a sale trumps the customer’s interest and needs. In some cases a sale is made, but a customer is lost. Ability to develop customer loyalty and prevent customer attrition through persona-based focus.
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