Blog Profitability Sales Training Value Selling 
Brooks Group
FEBRUARY 27, 2024
Without the intangible value conferred by the label, the choice would come down to personal preference and price. In the absence of value-added components, the sale of virtually any offering depends on the bottom line. But when you only sell on price, margins are slim. Value-based selling is more important now than ever.
Jeffrey Gitomer
APRIL 22, 2013
Anything in favor of your customer that helps them increase productivity, communication, operations, morale, and especially profit. OBVIOUS ANSWER: If you really want to deliver value, ASK YOUR CUSTOMER what he or she considers valuable. The post The Two Most Important Words In Sales appeared first on Jeffrey Gitomer’s Sales Blog.
Expert insights. Personalized for you.
59 
Let's personalize your content