Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure
Red Star Kim
JULY 11, 2022
And present evidence of the results achieved. Following the ideas for promoting fee-earner engagement, a key way to do this is to present them with evidence. The lack of engagement with data prevented the creation of integrated marketing and business development (selling) campaigns that supported the emerging client journeys.
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