Brainstorming, Client Development, Communication and Meetings

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Brainstorming

Client Development

Communication

Meetings

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

JULY 11, 2022

Communication and education are required to manage expectations and promote enthusiasm and momentum. There are lots of articles on internal communications, buy-in and stakeholder engagement. For example: Internal communication – Why, how and what (kimtasso.com). Meet with BDs to talk through their strategies.

Innovation

Innovation Marketing Stakeholders Value Proposition

Why agency account managers struggle to think ahead

Account Management Skills

SEPTEMBER 13, 2023

For example, to have time to: Think about their client’s business commercially e.g. download the client’s annual report or download their quarterly investor relations meeting transcript to hear the CEO talk about company performance and pipeline. Account managers generally want to be more informed.

Account Management

Account Management Management Account Growth Client Development

Strategic Accounts Today

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Why agency account managers struggle to think ahead

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