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How to Distribute Equity for Your Startup

Hubspot Sales

Who should be awarded equity in your startup will depend on how your business is structured. Typically, equity is divided among founders (and co-founders), employees, outside investors, and company advisors. Ideally, employee equity should incentivize employees to stay with your company and contribute to business growth and success.

Investors 115
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Your MarTech Stack: six changes to expect in 2024

Insightly

The first guest is Lindsay Cordell, helps businesses make go-to-market simple as an industry analyst and founding partner at GTM Partners. Chip’s second guest is Jay Baer, a business growth and customer experience strategist and researcher, and author. 2024 change #2: Are businesses done ‘shedding’ SaaS? Not all of them.

Finance 52