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Understanding Account Management Essentials

Arpedio

At its core, account management is all about ensuring customer satisfaction and driving business growth through effective client management. In this section, we’ll delve deeper into the meaning and importance of account management for businesses of all sizes.

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Strategic Account Management

ProlifIQ

The focus on customer retention within strategic account management is paramount as it ensures the longevity and profitability of the relationships with these strategic customers. Strategic account management planning involves proactive and strategic thinking.