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Context and curiosity drive commerciality and pricing

Red Star Kim

And the strategic need to align marketing objectives to a firm’s strategic intent. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. So marketing is reliant on research and financial knowledge. Books on pricing?

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3 Stumbling Blocks that Prevent Managers from Being Strategic

CMOE

Strategic thinking has become one of the most valued skills in managers, and many organizations know that strategic thinking is integral to their success. Unfortunately, managers often run into challenges that prevent them from engaging in strategic thought and action with consistency and regularity.

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21 Free Courses for Key Account Managers to Boost Your Skills Now

Account Manager Tips

Because the job is so varied and involves many different tasks, you need a lot of skills to do it well: Strategic thinking Influencing Business management Leadership Teamwork Change management Innovation and creativity Solution design and positioning Relationship building Sales Project management Phew! Strategic Account Management.

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Strategy case studies and more matrices

Red Star Kim

Ensure the company is investing behind the change Make sure the entire organisation is motivated to go on the journey For those involved in Not-For-Profit and charities this is a great introduction to strategy CCE_BBG_Boards_involvement-Sept2021.pdf What are we able to achieve?

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THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ

Strategic Account Management Association

Value for the executive” comprises the following: Factors that positively impact the profit and loss and/or balance sheet Factors that improve industry KPIs as well as improve safety, security and reduce risk Factors that have a positive impact on employees Anything that provides personal value for the CXO in question.

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Four Common B2B Account Manager Mistakes

Sales Outcomes

If an account manager can extract the strategic thinking behind customer requests, they have a chance to present big ideas to deliver value. However, an outside-in account planning approach can drive more revenue and profit faster. Account managers spend a lot of time thinking about what they want to achieve and how to get it.

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Value-Based Selling: 7 Essential Tips for Sales Leaders

Brooks Group

So, sales organizations need focus on improving their sellers’ sales skills and strategic thinking abilities. It’s cutting into our profit margin substantially. If you haven’t already, it’s time your sales team abandons outdated “used car sales” tactics to reach their quota.

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