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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

APRIL 13, 2023

Detractors Individuals within a key account who are resistant to a company’s products or services and may actively work against their adoption or use within the organization are Detractors. Digital Key Account Management The use of digital tools and platforms to manage relationships with key accounts is Digital Key Account Management.

Key Account Management 52
Key Account Management Account Management Management Value Proposition 52
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Listen to Chapter 1: What Your CEO Needs To Know About Sales Compensation

SalesGlobe

FEBRUARY 9, 2022

Sales jobs typically will align to customer segments and can range from global account management to field sales to inside sales. The structure may be developed around key segments – for example, the telecommunications industry or major accounts. For example, think about the document imaging business – copier companies.

Value Proposition 52
Value Proposition Advertising Sales Profitability 52
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