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A quick guide to sales analytics (+ key sales metrics to watch)

Zendesk

The same is true when trying to build a sales team and a sales strategy without sales analytics. Just like understanding benchmarks and working through practice tests will help you tackle an AP exam, using sales analytics and analytics tools will help you boost sales numbers.

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What is run rate? ARR definition, formula, and examples

Zendesk

Often called an annual run rate, or ARR, this number is usually calculated by taking the revenue results (using a revenue formula ) from either a single month or a single quarter and annualizing the sales data to forecast what the company’s total profits will be that year. This calculation excludes one-time sales, though.