Business Services Digitalization Organization Sales Leadership 
PandaDoc
SEPTEMBER 2, 2020
This is understandable when you consider that data shared in the Harvard Business Review suggests that 90% of decision makers won’t respond to cold calls, according to Sales Leadership Forum. Compounding this issue is sales reps can spend up to 40% of their time looking for somebody to call, according to Insidesales.
SalesGlobe
FEBRUARY 9, 2022
But the question remained: how did that translate to the sales organization? How could this strategy convert to incentives meaningful to the driver sales reps? We worked with the company to determine how to motivate the sales organization with performance indicators that could ultimately steer consumer preference.
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