Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group
Farland Group
SEPTEMBER 28, 2022
A: “It is the idea behind the business; I have two co-founders, Louise Jefferson and Tim Shercliff. Q: Do you feel that a lot of the work you’ll need to do in building account-based growth will be around organization and culture? A: “Co-creation is crucial now. Those are some of the challenges I see at the moment.”.
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