Client Value Propositions…the least used, and most critical sales strategy today
Better Ways Sales Strategies
JANUARY 3, 2020
Every organization I’ve had the privilege of working with over the past 20 years can tell me some version the value proposition that they provide to their clients and prospects (I’ll use these terms, ‘client’ and ‘prospect’ interchangeably throughout this document). Which is helpful…but not enough.
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