Client Value Propositions…the least used, and most critical sales strategy today
Better Ways Sales Strategies
JANUARY 3, 2020
Stage 5: Negotiations/close. Understanding and overcoming objections can be difficult to do – particularly when there’s not a compelling client business case or value proposition. Consider how much easier it would be to address a client objection if you can point to a compelling value lever that dwarfs the objection itself (i.e.
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