Farland Group

DECEMBER 1, 2022

Mike shared the benefits of engaging with customers in this way in the following interview. More than anything, we were questioning if / how we could leverage existing customers to help shape our go-forward strategies in product development, technology, client relations, etc.

Government 52

Government Meetings Organization Client Interview 52

Farland Group

SEPTEMBER 28, 2022

Bev has over 30 years of experience working in B2B marketing, both on the client side as well as consulting and training, and is best known for her work in account-based marketing (ABM). [link]. In this podcast, Jane Hiscock speaks with Bev Burgess of Inflexion Group.

Co-Creation 52

Co-Creation Suppliers Procurement Marketing 52

Strategic Account Management Association

JUNE 14, 2021

The [GAM] program’s core mission is to form and maintain a trusted partnership with our clients that produces mutual innovation and value resulting in measurable outcomes. Achieving “Trusted Advisor” Status with Clients. Reaching New Clients by Scaling the Existing GAM Program.

Global Accounts 221

Global Accounts Account Management Management Brainstorming 221

Brooks Group

JUNE 23, 2022

Many sellers have a predisposition to being liked, and we have learned through surveys, work with clients, interviews with buyers, and in our own experiences that right now trust is much more important than being liked. Really work to help clients succeed.

Client Interview 52

Client Interview Facilitation Communication Sales Training 52

Brooks Group

JUNE 23, 2022

Many sellers have a predisposition to being liked, and we have learned through surveys, work with clients, interviews with buyers, and in our own experiences that right now trust is much more important than being liked. Really work to help clients succeed.

Client Interview 52

Client Interview Facilitation Communication Sales Training 52

Farland Group

MARCH 22, 2022

This is Part I of a two-part interview. Did clients understand it? I was not sure how much input was getting filtered during the normal process of client interactions. The process opened different kinds of discussions with the clients who participated.

Construction 52

Construction Client Interview Facilitation Organization 52

Better Ways Sales Strategies

JANUARY 3, 2020

Every organization I’ve had the privilege of working with over the past 20 years can tell me some version the value proposition that they provide to their clients and prospects (I’ll use these terms, ‘client’ and ‘prospect’ interchangeably throughout this document). and thereby demonstrating how well they understand how to measure, target, and ultimately deliver this potential value to their clients. Why is helping the client to develop their value proposition advantageous?

Value Proposition 40

Value Proposition Energy and Utilities Stakeholders Insurance 40