Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group
Farland Group
SEPTEMBER 28, 2022
Q: Do you feel that a lot of the work you’ll need to do in building account-based growth will be around organization and culture? Some organizations have always done this well, like the World Economic Forum—they’ve always had Davos, a big event, with lots of glitz and so on. Do you think that’s part of the issue-based focus?
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