Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group
Farland Group
SEPTEMBER 28, 2022
Louise, like me, is a career marketer but Tim has come up through IBM as a sales, operations, and strategy leader. We realize that’s beyond marketing—it’s marketing, it’s sales and account management, it’s customer success, and it’s your executives, all working together to focus on those accounts. So, find those champions.
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