Client Onboarding Client Relationships Prioritization Stakeholders 
Arpedio
MARCH 5, 2024
By identifying upsell and cross-sell opportunities , mitigating churn, and optimizing resource allocation, businesses can maximize the lifetime value of their client relationships and achieve sustainable business growth. Furthermore, effective account management is crucial for driving growth and profitability.
DemandFarm
MAY 22, 2023
Key Account Managers: Concentrate on a select group of high-value clients. Key Account Managers dedicate their time and effort to a select group of high-value clients. They focus on retaining and growing these relationships. Long-term vision Sales Managers: Driven by short-term sales targets.
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