Remove Client Relationships Remove Co-Creation Remove Digitalization Remove Procurement
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What agencies need to know about generative AI, with Roy Murphy

Account Management Skills

If you’d like to talk to me about agency account management training, I’ve just updated the website to include three of the main courses that I run to help you retain and grow your existing client relationships. Very popular 10 years ago, it didn’t really work, co-creation is fine to a point.

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. We chatted about: – the importance of having a client development plan. – how to avoid client churn.

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The Art of Client Service, with Robert Solomon

Account Management Skills

He was president and CEO of Rapp New York, president of direct and digital marketing at Ammirati Puris Lintas, General Manager of FCB Direct West and Senior Vice President and associate partner at Digitas. I’m the owner of the client relationship, but I have no currency with which to trade to. Transcript: . Jenny 00:02.