Account Management Skills

APRIL 3, 2023

If you’d like to talk to me about agency account management training, I’ve just updated the website to include three of the main courses that I run to help you retain and grow your existing client relationships. Very popular 10 years ago, it didn’t really work, co-creation is fine to a point.

Co-Creation 52

Co-Creation Account Management Procurement Management 52

Account Management Skills

AUGUST 24, 2021

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. We chatted about: – the importance of having a client development plan. – how to avoid client churn.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Account Management Skills

OCTOBER 4, 2021

So to me, if you look at the clients who have done iconic work, Apple with TBWACHIATDAY, Wieden+Kennedy with Nike, Crispin Porter Bogusky with the Mini, if you could have a list, you’ll find that there is a deep and abiding relationship built on trust that preceded the creation of great work. This is what’s happened.

Advertising 52

Advertising Account Management Management Emotional Intelligence 52