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The Importance of Aligning Marketing and Sales

Strategic Communications

“Today there’s no reason for prospects to speak with sales teams early when all the information they want, need, and crave is just one search away,” says Joshua Feinberg, CEO and co-founder of SP Home Run. Both teams must agree on how to allocate the company’s resources—or procure what’s needed—to achieve the goals of the shared strategy.

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Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group

Farland Group

A: “It is the idea behind the business; I have two co-founders, Louise Jefferson and Tim Shercliff. Some things have evolved, partly due to the pandemic; we went all digital, and things are much more hybrid now. What are your thoughts about the role co-creation plays and any advice on how to get that kickstarted with the client? .

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What agencies need to know about generative AI, with Roy Murphy

Account Management Skills

Roy is the founder of Synthetic, a Digital Innovation Agency who helps clients with emerging technologies, such as Web3, AI, apps, voice, chat, AR, VR, etc. Would you mind, you have such an interesting background Roy, We have obviously had a pre chat and you explained to me that you are a creative director and you were a digital strategist.

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

The other thing that people do, who are really good, the black belts at QBR is what they do, Jenny, is they’ll actually co-opt someone from the customer side, to co present and co own the meeting. You know, maybe they came down on them originally from a procurement perspective and kind of squeezed them dry.

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The Art of Client Service, with Robert Solomon

Account Management Skills

He was president and CEO of Rapp New York, president of direct and digital marketing at Ammirati Puris Lintas, General Manager of FCB Direct West and Senior Vice President and associate partner at Digitas. Robert, in his career, was a senior executive at several US based international advertising and marketing agencies. Transcript: .

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Doug Winter, Seismic co-founder and CEO. Marketers understand that producing personalized, compelling content is foundational to providing value to their company’s bottom line and therefore the business at large,” said Doug Winter, Seismic co-founder and CEO. San Diego, CA and New York, NY (November 5, 2019) –. Industry News.