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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

JUNE 14, 2021

By Danielle Matteson, Vice President, Strategic Accounts Program, AVI-SPL. It designs, integrates, manages ad supports on-site and cloud-based communications and collaboration technologies for organizations around the globe. Reaching New Clients by Scaling the Existing GAM Program. Establishing a Customer-Centric GAM Program.

Global Accounts 520
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Comprehensive Career Path Guide for a Key Account Manager

DemandFarm

APRIL 26, 2023

Key account managers work with a range of individuals within a client organization, from end-users to decision-makers to CEOs. Building strong relationships and improving customer loyalty are important for long-term success. The role of a Key Account Manager is critical to the success of a company’s most important clients.

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Key Account Management Account Management Interpersonal Skills Management 52
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