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Customer Communication Management 101: The KAMs Guide to Streamlined Systems

Account Manager Tips

Transform chaotic customer communication management through strategies to streamline workflows, improve response times, and strengthen B2B client relationships.

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6 Steps to Building Long-Lasting Client Relationships

Outbound Engine

For professionals who work and thrive in industries that have long sales cycles, creating long-lasting client relationships is critical for sustainable (and repeat!) But with an ever-growing to-do list and a full calendar, how do you make time to build those lasting relationships? Communicate, Communicate, Communicate.

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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

It designs, integrates, manages ad supports on-site and cloud-based communications and collaboration technologies for organizations around the globe. The experience of the global pandemic crystallized the importance of focusing equally on financially tied, quantitative metrics as intangible results, especially on relationship equity.

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7 Reasons Why Clients Ghost You (and What to Do About It)

Account Manager Tips

I once had a client who told me my category was 5% of their spend, so they only wanted to spend 5% of their time managing it. Rebalance your communication expectations to align with your value as a supplier. Client Relationship Building. Where may things have gone wrong with your client relationships?

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Extending Client Relationships: An Interview with Andrew Greenwood, Chief Marketing and Communications Officer, ZS

Farland Group

Andrew Greenwood is Chief Marketing and Communications Officer for ZS Associates, a management consulting and professional services firm focusing on consulting, software, and technology, providing services for clients in healthcare, private equity, and technology. I suspect the positive impact will continue.”.

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What is Key Account Management? (It’s Not What You Think)

Account Manager Tips

Sales people won the clients. More resources and attention on the needs of existing customers changed client relationships. Limited access to the client and usually via gatekeepers Preferred Partner. Has the most significant share of the clients' business and advises on using products and services effectively.

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Over-Communicate Your Way to Increased Sales | Sales Strategies

Engage Selling

????????????????????????????????Whether it’s a prospect or a client you’ve been doing business with for years, you need to over-communicate, not under-communicate. Far too many sellers believe that no news is good news. If they have a problem they are trying to … Read More »