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3 CRM Models and How They Improve Customer Profitability

Insightly

Increase customer lifetime value (CLV): CRM models can help you increase CLV across every client relationship. It’s critical that you mine data across every channel and every interaction to get the most intimate picture of your highest-value clients. .

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10 top tips to be successful in agency account management, with Jenny Plant

Account Management Skills

Tina has 25 years working in marketing procurement. But she spent a lot of time dealing with agencies from a marketing procurement perspective. And a little tip for you, if you go to seekingalpha.com and you have a huge enterprise client, then you may be able to download the transcripts from the investor relations discussions.