Client Relationships and Value Selling - Strategic Accounts Today

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Client Relationships

Value Selling

Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

SEPTEMBER 11, 2020

CRM tools are not designed to manage triggered work streams or focus on sustaining and protecting ongoing revenue and client relationships – all activities that are fundamental to the successful implementation of a strategic accounts approach. This is where CXM shines.

CXM

CXM Account Management Customer Experience Management

After-sales service: 10 strategies to keep customers engaged

Zendesk

JUNE 30, 2022

Use packaging as a chance to lean into value selling. It’s smarter to invest in repairing the client relationship than to lose that revenue stream for good and be faced with negative word-of-mouth. Make it fun to receive your product. Consider packing materials that are eco-friendly or that can be repurposed.

Sales

Sales Decision-making B2C Profitability

Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

After-sales service: 10 strategies to keep customers engaged

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