Client Relationships, Decision-making and Value Selling

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Client Relationships

Decision-making

Value Selling

Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

SEPTEMBER 11, 2020

I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate. Value Selling A sales approach that focuses on benefiting the customer throughout the life cycle of your relationship. This is where CXM shines.

CXM

CXM Account Management Customer Experience Management

After-sales service: 10 strategies to keep customers engaged

Zendesk

JUNE 30, 2022

Sales reps naturally focus their time on making sales—that’s kind of the point. According to Marketing Metrics , the probability of selling to an existing customer is 60 to 70 percent while the chances of selling to a new prospect are only 5 to 20 percent. Drive repeat and higher-value sales. You have to put the work in.

Sales

Sales Decision-making B2C Profitability

Strategic Accounts Today

Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

After-sales service: 10 strategies to keep customers engaged

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