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The Importance of Aligning Marketing and Sales

Strategic Communications

Sinha, and Sally E. Today there’s no reason for prospects to speak with sales teams early when all the information they want, need, and crave is just one search away,” says Joshua Feinberg, CEO and co-founder of SP Home Run. In a 2013 Harvard Business Review article , “Why Sales and Marketing Don’t Get Along,” authors Andris A.

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The Art of Client Service, with Robert Solomon

Account Management Skills

So to me, if you look at the clients who have done iconic work, Apple with TBWACHIATDAY, Wieden+Kennedy with Nike, Crispin Porter Bogusky with the Mini, if you could have a list, you’ll find that there is a deep and abiding relationship built on trust that preceded the creation of great work. And how do you learn it?