Co-Creation Communication Global Accounts Value Proposition 
Cosawi
JULY 14, 2021
Along with the Key Account Manager, marketing is the co-orchestrator of KAM – they are intrinsically linked. Marketing within KAM is an ABM approach, rather than one focused on a therapeutic area or brand and connects with brand marketing to build value beyond the products and services. CO-ORCHESTRATION AND CO-CREATION .
KAM With Passion
JUNE 20, 2021
However, it is less broadly recognised that, when the company operates in a complex business ecosystem, and when the sales process itself is complex, it is absolutely mandatory for Key Account Managers to be highly proficient in complex sales. The training module also covers how to build an Account Strategy and the associated Action Plan.
Expert insights. Personalized for you.
52 
Let's personalize your content