Remove Co-Creation Remove Communication Remove Key Account Management Remove Presentation
article thumbnail

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. Others may find that the M&BD team is responsible for research.

article thumbnail

3 Key Commercial Capabilities to serve customers and grow revenue

KAM With Passion

Eventually, the KAM initiative was put on hold and other initiatives were started on the technical support, on the product evolution communication process with the customer as well as on managing expectations setting during the sales process more carefully. Managing customers well requires 3 complementary capabilities.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

#004 Using Video to Maximise Sales

KAMCast

In this episode… In a world where the vast majority of internet traffic is video content, how can we leverage the creation, production and value of video to maximise sales return? In this episode I’ll talk to video marketer Ed Lawrence, the co-founder of , a video production and editing business based in Hertfordshire, UK.

article thumbnail

What type of B2B sales will still exist in 50 years?

QYMATIX

To discuss the future of sales, let’s first present how companies made Business-to-Business sales 50 years ago and how it works today. The communication tools that became so self-evident in sales today did not exist 50 years ago: smartphone (circa 1994), email (crazy eighties), and the internet. or get someone to type for them.

article thumbnail

What type of B2B sales will still exist in 50 years?

QYMATIX

To discuss the future of sales, let’s first present how companies made Business-to-Business sales 50 years ago and how it works today. The communication tools that became so self-evident in sales today did not exist 50 years ago: smartphone (circa 1994), email (crazy eighties), and the internet. or get someone to type for them.

article thumbnail

Why ABM is essential to your business

Arpedio

For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. So, why do so many strategic/key account management (SAM/KAM) programs not integrate with ABM? Key takeaways. Absolutely yes! Why ABM is crucial to the SAM journey.

article thumbnail

How to systemise account management in your agency, with Alex Raymond

Account Management Skills

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. Kapta is a key account management platform. And Kapta is a key account management platform.