Remove Co-Creation Remove Customer Experience Remove Finance Remove Key Account Management
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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

“In response to these market shifts, Aramex decided to move from a purely product-oriented approach to a market-shaper approach through deep integration with its customers.”. Its mission is to handle defined strategic key accounts. These dedicated client business partners represent the customer’s perspective.

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Why ABM is essential to your business

Arpedio

For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. So, why do so many strategic/key account management (SAM/KAM) programs not integrate with ABM? Key takeaways. Absolutely yes! Why ABM is crucial to the SAM journey.