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A Step-by-Step Strategic Account Plan Template for Shared-Value

Hubspot Sales

To develop a value-based action plan, one must discover what their customer values most. By focusing on your customersvalue expectations, you create opportunities to grow customer relationships that are more strategic in nature, which safeguards against competition while increasing customer loyalty.

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The Importance of Co-Creating Value with Every Strategic Customer

Account Manager Tips

20 ways to encourage value co-creation with your customers Favourite collaboration app Listener tip In other news Quote of the week. Where to find it : Apple Podcasts | Google Podcasts | Spotify | Stitcher How do you define value? We hear the word "value" all the time. What does it actually mean?

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Equipped for the Inevitable: The Owens Corning Story

Luminas Strategy

In a company meeting it was boldly declared: “The fundamental reason this corporation exists is to create value for its customers.” Everyone believed that Owens Corning had been creating customer value for a long time, after all, they’d been in business since 1938. After all, this is how real improvement is made.