Co-Creation Decision-making Digital Transformation Key Account Management 
Arpedio
MARCH 7, 2022
For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. So, why do so many strategic/key account management (SAM/KAM) programs not integrate with ABM? Key takeaways. Absolutely yes!
QYMATIX
OCTOBER 19, 2021
Key Account Managers had to prepare a visit to a potential client thoroughly. Key Account Managers can now call clients in seconds – even to meet them virtually thanks to video and webinars. Any swift question such as: “with which customers did we make the highest margin in the last six months?”
QYMATIX
OCTOBER 19, 2021
Key Account Managers had to prepare a visit to a potential client thoroughly. Key Account Managers can now call clients in seconds – even to meet them virtually thanks to video and webinars. Any swift question such as: “with which customers did we make the highest margin in the last six months?”
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