Co-Creation, Decision-making, Facilitation and Global Accounts

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Co-Creation

Decision-making

Facilitation

Global Accounts

Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

JULY 13, 2021

When we see the investment that some companies are making in pivoting their engagement model to be more strategic, customer-centric and value enabling, we are always surprised to see the enabling functions still focus on supporting the more transactional model which is based on the number of interactions as the metric. Conclusion.

Account Management

Account Management Innovation Co-Creation Organization

Transformation through Agile Leadership

Cosawi

DECEMBER 28, 2021

We too often confuse strategic account sponsorship with corporate project sponsorship, where sponsorship is a way to escalate issues or decision-making when in need. When done right, strategic account sponsorship begs to have a very different definition. Clearly defining the executive sponsor role. What’s next?

Leadership

Leadership Co-Creation Account Management Decision-making

Strategic Accounts Today

Want to Accelerate Your SAM Journey? Create a Center of Excellence

Transformation through Agile Leadership

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