Remove Co-Creation Remove Decision-making Remove Negotiation Remove Sales Technology
article thumbnail

The Sliding Scale of Sales Transformation

Mike Kunkle

Understanding general buyer personas and buyers’ journey or buying processes, including challenges, opportunities, impacts, needs, objectives, priorities (COIN-OP), decision process, decision criteria, decision roles, desired outcomes with metrics and measures, and consideration of both the decision makers’ business and personal needs.

article thumbnail

The 35 best pieces of sales advice for 2022 from sales experts

Zendesk

Dive in as they share their hard-earned knowledge on the following topics: Sales leadership. Sales careers. Sales performance. Sales technology. Sales leadership. Fix the problems.” — Ben Sardella , co-founder of Datanyze. Get down in the trenches with your sales team. “If Customer experience.

article thumbnail

Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Doug Winter, Seismic co-founder and CEO. Seismic, the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Sales Efficiency. You have to look at sales effectiveness holistically to successfully drive change.