Mike Kunkle

MAY 11, 2022

Understanding general buyer personas and buyers’ journey or buying processes, including challenges, opportunities, impacts, needs, objectives, priorities (COIN-OP), decision process, decision criteria, decision roles, desired outcomes with metrics and measures, and consideration of both the decision makers’ business and personal needs.

Co-Creation 130

Co-Creation Sales Sales Training Decision-making 130

Zendesk

SEPTEMBER 19, 2022

Dive in as they share their hard-earned knowledge on the following topics: Sales leadership. Sales careers. Sales performance. Sales technology. Sales leadership. Fix the problems.” — Ben Sardella , co-founder of Datanyze. Get down in the trenches with your sales team. “If Customer experience.

Co-Creation 52

Co-Creation Sales Decision-making Sales Leadership 52

Red Star Kim

JUNE 15, 2023

42% Yes it’s all agreed 33% Yes but it changes 25% No How well do you understand the DMU and decision-making processes at your key clients?

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Mike Kunkle

MAY 15, 2019

[This article was originally published as part of the Sales Education Foundation 2018 Annual Magazine , co-authored with Robert M. Dean’s Distinguished Professor of Sales, Northern Illinois University Professional Sales Program ]. The new salesperson will need to find the “magic” that makes the next step plausible.

Artificial Intelligence 130

Artificial Intelligence B2B Co-Creation Decision-making 130

Arpedio

APRIL 1, 2022

A strong collaboration between sales and marketing is inevitable, but also customer success, product development and finance, let alone the executive team, need to align and work alongside one another to deliver a tightly integrated experience across all business units during the whole decision buying journey – even after the sale is made.

Stakeholders 59

Stakeholders B2B Account Management Decision-making 59

SBI

SEPTEMBER 23, 2021

Remote Selling has become an important focus for every sales organization. Digital sales technologies, by default, are what enables remote selling. In this interview series, we ask executives at leading salestech companies to describe how their customers are leveraging technology, what metrics are now possible, and more.

Management 35

Management Co-Creation Facilitation Meetings 35

Hubspot Sales

DECEMBER 27, 2023

According to Gartner, 72% of chief sales officers (CSOs ) cite improving pipeline creation as their top priority. But how can your sales managers and team build a better pipeline if they don't know what a healthy one looks like for your organization? Now, that’s not to say only outgoing extroverts work in sales.

Management 90

Management CRM Sales Management Co-Creation 90