Account Management Co-Creation Decision-making Sales Technology 
Red Star Kim
JUNE 15, 2023
Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. How should firms identify their strategic accounts? Why do law firms needs SAM?
Mike Kunkle
MAY 11, 2022
Understanding general buyer personas and buyers’ journey or buying processes, including challenges, opportunities, impacts, needs, objectives, priorities (COIN-OP), decision process, decision criteria, decision roles, desired outcomes with metrics and measures, and consideration of both the decision makers’ business and personal needs.
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Arpedio
APRIL 1, 2022
After decades of approaching sales based on gut-feeling and wishful thinking, we’ve recently entered an entirely new – and very exciting – era. An era where sales and strategic account management are driven by intelligent, targeted prospecting in close collaboration with marketing. Build trust with decision-makers.
Hubspot Sales
DECEMBER 27, 2023
Pipeline management training can increase your sales manager’s effectiveness. It can also provide the necessary structure and knowledge to help sales teams improve their account management processes. Meanwhile, 62% want to improve account management and account-based strategies.
SBI
NOVEMBER 7, 2019
Doug Winter, Seismic co-founder and CEO. Seismic, the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Bigtincan, the global leader in sales enablement automation, announced the acquisition of Xinnovation, Inc.
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