DemandFarm

AUGUST 31, 2023

Success lies in a tailored, strategic approach to customer success management. One that leverages Key Account Management (KAM) principles to retain customers and transform them into brand advocates. Masterclass by Forrester Principal Analyst Anthony McPartlin: Why companies fail with key account management?

Key Account Management 52

Key Account Management Account Management Customer Success Management 52

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98

KAM With Passion

MARCH 17, 2022

Once this organisation will have progressed enough on complex sales and on basic account management, it be in a much stronger position to enhance and expand its KAM intiative. That, in order to well manage their customers, companies operating in a complex environment need to develop 3 types of commercial capabilities.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

Arpedio

OCTOBER 30, 2023

This enabler emphasizes orchestrating the entire customer journey, from prospecting to account management , including upselling , support processes, and stakeholder management. Cross-functional team collaboration & orchestration: The days of single point contacts in key account management are long gone.

Co-Creation 52

Co-Creation Account Planning Artificial Intelligence Leadership 52

Mike Kunkle

MAY 11, 2022

Understanding general buyer personas and buyers’ journey or buying processes, including challenges, opportunities, impacts, needs, objectives, priorities (COIN-OP), decision process, decision criteria, decision roles, desired outcomes with metrics and measures, and consideration of both the decision makers’ business and personal needs.

Co-Creation 130

Co-Creation Sales Sales Training Decision-making 130

Cosawi

JULY 14, 2021

We talk to Dominque Côté about the central role of marketing in Key Account Management (KAM). One of her focus areas is maximizing Account-Based Marketing (ABM) capabilities to enable KAM and make patient-centricity a reality. In-depth Key Account understanding through specific stakeholder journey mapping.

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52

Account Management Skills

JUNE 15, 2021

We talked about: why it’s so important for an agency account manager to have have that important skill of writing briefs. Now, it’s a really fundamental part of an account manager’s role is to write a really good brief. I think this, particularly for the agency, account manager community is key.

Account Management 52

Account Management Management Advertising Healthcare 52

Arpedio

MARCH 7, 2022

For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. So, why do so many strategic/key account management (SAM/KAM) programs not integrate with ABM? Absolutely yes! Key takeaways.

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

Mercuri International

MAY 23, 2023

However, while it’s tempting to debate the full breadth of philosophical and ethical issues that AI — particularly generative AI — raises, it’s also useful to look at it at a more pragmatic level and ask, “What exactly can it do for my job, and what changes do I need to make to the way I think, if I’m going to benefit?” But there are risks.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52

Cosawi

DECEMBER 28, 2021

We too often confuse strategic account sponsorship with corporate project sponsorship, where sponsorship is a way to escalate issues or decision-making when in need. When done right, strategic account sponsorship begs to have a very different definition. This name implies buy-in from the executive and the “be-in” mindset.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Make informed decisions during times of market changes or economic uncertainty (which is very relevant in these Covid times).

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Make informed decisions during times of market changes or economic uncertainty (which is very relevant in these Covid times).

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

MARCH 27, 2023

SAMA 7-step Strategic Account Management Process 4. MEDDIC in Salesforce with ARPEDIO If your sales methodology is based on MEDDIC/MEDDICC/MEDDPICC, or if you want it to be, we’ve integrated MEDDIC’s qualification steps directly into our Opportunity Management software to make your opportunity assessments a whole lot easier.

Sales 52

Sales Account Management e-Learning Decision-making 52

Arpedio

APRIL 1, 2022

An era where sales and strategic account management are driven by intelligent, targeted prospecting in close collaboration with marketing. Thus, to succeed with Account-Based Selling, all departments must work together towards shared goals and have the same idea of what the ideal customer profile is.

Stakeholders 59

Stakeholders B2B Account Management Decision-making 59

Account Management Skills

APRIL 3, 2023

– what you need to know right now as an agency account manager about the AI industry – how he thinks the AI landscape will evolve in the future – and why agencies should be looking to partner with AI experts to help position themselves one step ahead of their clients. So you have got to, you have got to make it quick.

Co-Creation 52

Co-Creation Account Management Procurement Management 52

QYMATIX

OCTOBER 19, 2021

Key Account Managers had to prepare a visit to a potential client thoroughly. Key Account Managers can now call clients in seconds – even to meet them virtually thanks to video and webinars. Any swift question such as: “with which customers did we make the highest margin in the last six months?”

Artificial Intelligence 98

Artificial Intelligence B2B Computers and Electronics Internet 98

QYMATIX

OCTOBER 19, 2021

Key Account Managers had to prepare a visit to a potential client thoroughly. Key Account Managers can now call clients in seconds – even to meet them virtually thanks to video and webinars. Any swift question such as: “with which customers did we make the highest margin in the last six months?”

Artificial Intelligence 72

Artificial Intelligence B2B Computers and Electronics Internet 72

Account Management Skills

OCTOBER 4, 2021

He’s the author of the must read book for anyone in agency account management, ‘The Art of Client Service’ In this chat, we talked about: why there are fewer account managers doing more with much less experience. and why often the work of great account management isn’t recognised.

Advertising 52

Advertising Account Management Management Emotional Intelligence 52

Showpad

OCTOBER 9, 2020

Showpad Co-founder and President, Louis Jonckheere, spoke about creating an easy B2B customer experience. . In fact, 77% of B2B buyers feel that making a purchase is too complicated and time consuming. We created a platform search for web and mobile, making it easier for reps to find relevant content. . What makes them them ?

Co-Creation 40

Co-Creation Healthcare B2B Customer Knowledge 40

Better Ways Sales Strategies

MAY 28, 2015

Strategic alliances, customer/vendor joint initiatives, and “co-opetition” also have served to make selling in today’s world more complex, involving more parties, and complicating the financial and contracting considerations as well. Don’t understand or manage the client’s decision-making process.

Co-Creation 40

Co-Creation Decision-making Profitability Sales 40

Showpad

OCTOBER 8, 2019

Sales enablement as a methodology itself is beyond ripe for innovation and transformation, making Sales enablement tools mission critical to today’s businesses. It’s a strategy for converting as many leads as possible, while making the full Sales cycle smoother. In most spheres, the evolution is welcome. That’s where you come in.

Sales 45

Sales Software Software Co-Creation 45

Hubspot Sales

DECEMBER 27, 2023

Pipeline management training can increase your sales manager’s effectiveness. It can also provide the necessary structure and knowledge to help sales teams improve their account management processes. According to Gartner, 72% of chief sales officers (CSOs ) cite improving pipeline creation as their top priority.

Management 93

Management CRM Sales Management Co-Creation 93

SBI

NOVEMBER 7, 2019

Doug Winter, Seismic co-founder and CEO. Seismic, the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. They care about their business and how you can make an impact on their business. Account Planning.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20