Co-Creation Decision-making Prioritization Sales Technology 
Mike Kunkle
MAY 11, 2022
Understanding general buyer personas and buyers’ journey or buying processes, including challenges, opportunities, impacts, needs, objectives, priorities (COIN-OP), decision process, decision criteria, decision roles, desired outcomes with metrics and measures, and consideration of both the decision makers’ business and personal needs.
Arpedio
APRIL 1, 2022
A strong collaboration between sales and marketing is inevitable, but also customer success, product development and finance, let alone the executive team, need to align and work alongside one another to deliver a tightly integrated experience across all business units during the whole decision buying journey – even after the sale is made.
Expert insights. Personalized for you.
130 
Let's personalize your content