Co-Creation Finance Negotiation Value Proposition 
KAM With Passion
JUNE 20, 2021
These cover general business acumen as well as sales and negotiation skills and competencies. True Key Account Management is very much about change management and the creation of new, more collaborative, ways to work. If possible, it should also cover the definition of one or several Account-specific Value Proposition.
Hubspot Sales
OCTOBER 29, 2017
And my favorite is " 3 Components Every Value Proposition Must Have.". Another must-watch video introduces the core concept of a book Cialdini co-authored with Steve Martin and Dr. Noah Goldstein called “ The Small Big ” -- the secret to finding the smallest change that will have the biggest impact. 3) Influence at Work.
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