Co-Creation Global Accounts Management Publishing 
Cosawi
JULY 14, 2021
We talk to Dominque Côté about the central role of marketing in Key Account Management (KAM). Along with the Key Account Manager, marketing is the co-orchestrator of KAM – they are intrinsically linked. CO-ORCHESTRATION AND CO-CREATION . It takes two to tango .
Cosawi
DECEMBER 28, 2021
The idea of executive engagement implies an accountable and engaged member of the account team, rather than a distant backroom player. Strategic account management is a team sport and requires cross-functional, vertical level engagement and strong accountability. Leading the organizational customer-centric culture.
Expert insights. Personalized for you.
52 
Let's personalize your content