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3 Key Commercial Capabilities to serve customers and grow revenue

KAM With Passion

Complex sales is about generating and winning opportunities and acquiring new customers in a B2B (private) or B2G (public/government) environment where different stakeholders are involved on the buyer’s side and the solution is partially or totally co-constructed with the customer. Account Management is the middle part of the pyramid.

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Artificial Intelligence and the Augmented SAM

Mercuri International

Selection and deselection of strategic accounts. Fostering co-creation and innovation using AI. Even the developers of AI are often not 100% sure of the mechanics of their creations. He has presented at the SAMA Annual Conference multiple times and as a CSAM lector. Risks/caveats AI holds a lot of promise.