Remove Co-Creation Remove Leadership Remove Seminar Remove Value Proposition
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Book review – Managing Brands

Red Star Kim

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. I attended an excellent seminar on the legal aspects of brands in early 2023 by Azrights intellectual property lawyers.

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The AI Framework for Business Transformation

OnStrategyHQ

” From there, consider what ‘multiplying’ your mission means as an organization by asking these questions: What is our mission and value proposition? How do we create value? Ensure you are setting them up for success by hosting seminars, workshops, and trainings.

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The 33 Best Sales Training Video Channels on YouTube

Hubspot Sales

And my favorite is " 3 Components Every Value Proposition Must Have.". Another must-watch video introduces the core concept of a book Cialdini co-authored with Steve Martin and Dr. Noah Goldstein called “ The Small Big ” -- the secret to finding the smallest change that will have the biggest impact. 3) Influence at Work.