The Evolution of CRM: What’s Next?
Miller Heiman Group
OCTOBER 1, 2018
The ability to flip through contacts gave salespeople a leg up in organizing their accounts — no more digging through piles of papers or losing napkins with names scribbled down. The physical nature of the Rolodex mirrored the personalized sales attitudes of the era; a handshake or a slap on the back told a client you cared about them.
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