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Key takeaways from SAMA’s Annual Conference

Arpedio

Key takeaways from SAMA’s Annual Conference. ? Last week more than 500 Strategic Account Managers (SAMs) and leaders of SAM programs gathered in New Orleans for the annual Strategic Account Management Association (SAMA) conference. With the rise of virtual selling comes the rise of omnichannel. Back to blog.

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Frictionless Selling: Where Modern Selling Meets Modern Buying

Showpad

With a restarting economy, many B2B go-to-market teams are at risk of being left behind as competitors lean in strongly to digitally transformative selling and buying strategies. Buyer engagement, a little less conversation, a little more digital. How does frictionless selling translate in the B2C world?