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Key takeaways from SAMA’s Annual Conference

Arpedio

Key takeaways from SAMA’s Annual Conference. ? Last week more than 500 Strategic Account Managers (SAMs) and leaders of SAM programs gathered in New Orleans for the annual Strategic Account Management Association (SAMA) conference. With the rise of virtual selling comes the rise of omnichannel. Back to blog. Contact us.

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Frictionless Selling: Where Modern Selling Meets Modern Buying

Showpad

With a restarting economy, many B2B go-to-market teams are at risk of being left behind as competitors lean in strongly to digitally transformative selling and buying strategies. Nearly all businesses have moved towards virtual selling. Part of the reason is that buyers have also changed.