CRM, Global Accounts, Key Account Management and Software

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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

APRIL 13, 2023

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

Key Account Management

Key Account Management Account Management Management Value Proposition

3 Key Commercial Capabilities to serve customers and grow revenue

KAM With Passion

MARCH 17, 2022

The customer was a regional market leader in software technologies for online payments through a network of affiliates. That, in order to well manage their customers, companies operating in a complex environment need to develop 3 types of commercial capabilities. Account Management & Delivery. Key Account Management.

Key Account Management

Key Account Management Account Management Co-Creation Global Accounts

Strategic Accounts Today

65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

3 Key Commercial Capabilities to serve customers and grow revenue

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