KAM With Passion

MARCH 28, 2022

Green belt situation example: Acquisition of a CRM system . For example, a company wants to buy and implement a CRM system. The Global Sales VP is the sponsor of the project without being directly involved in the decision. You might wonder why we consider a CRM project as a truly complex sales but only at a green belt level?

Procurement 130

Procurement Stakeholders CRM Government 130

KAM With Passion

MARCH 17, 2022

The customer was a regional market leader in software technologies for online payments through a network of affiliates. The sales team role is usually to analyse the whole customer portfolio, categorise and prioritise the accounts and drive the necessary commercial dialogue with each of them.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

DemandFarm

APRIL 13, 2023

Account Planning Account Planning is the process of developing a strategic plan for managing and growing key accounts, typically involving collaboration between sales, marketing, and customer success teams.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

SBI Growth

JUNE 22, 2013

Marshall had been CSO of a software company for 2 years. For example, he didn’t move fast enough on the global account program. 40% of revenue came from 19 accounts. He found the money to buy a new CRM. In the meantime, the CRM was optimized with the broken sales process steps. Sequencing.

e-Learning 124

e-Learning Sales Global Accounts CRM 124