CRM, Key Account Management and Value Selling

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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

APRIL 13, 2023

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

Key Account Management

Key Account Management Account Management Management Value Proposition

Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

SEPTEMBER 11, 2020

CXM vs. CRM: Do you need both? CRM systems are focused on opportunity management , while CXM systems are focused on managing the ongoing delivery of value and the assessment of outcome attainment. Value Selling A sales approach that focuses on benefiting the customer throughout the life cycle of your relationship.

CXM

CXM Account Management Customer Experience Management

Strategic Accounts Today

65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

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