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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

SEPTEMBER 11, 2020

I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate. Value Selling A sales approach that focuses on benefiting the customer throughout the life cycle of your relationship. In a word: No!

CXM 520
CXM Account Management Customer Experience Management 520
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Tailoring the Buyer and Customer Experience to Address Changes in Decision Making

SOAR Performance Group

JANUARY 13, 2023

The post Tailoring the Buyer and Customer Experience to Address Changes in Decision Making appeared first on SOAR Performance Group. In recent years, buyers are noticeably changing their decision-making processes. How are these changes impacting sales teams, and how can sales leaders help their teams tailor the buyer and […].

Decision-making 52
Decision-making Customer Experience Sales Value Selling 52
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