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People & Problems: The core of strategic account planning

Strategic Account Management Association

Our revenue teams are physically distributed through time zones and countries, as well spread across 25-plus product lines that serve industries from healthcare to tech. The view from where I sit as Upland Software’s Chief Revenue Officer is a profoundly interesting one.

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Understanding What Your Customer Needs to Solve

Strategic Account Management Association

Learning about a customer's journey prior to their need is the gateway to finding solutions. The post Understanding What Your Customer Needs to Solve appeared first on Strategic Account Management Association.

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Here’s What You Missed at TRANSFORM 2020

Showpad

The only way to provide value to the buyer is to be customer obsessed and know your customers deeply. Collecting and documenting customer knowledge can help your reps tailor the buyer experience to each customer. . This disorganization leads to every team thinking differently about the customer. .